Campaign 01 · Workers' Compensation
One situation, one ad group, four angles each.
Six text-only ads are live on cliffentenlaw.com — polished but generic, and split by service not by situation. Below: the situation-based campaign that replaces them, with four rendered ad examples per group.
Reference
What is on Google today
Captured from Denver workers comp search results. Most live ads run text-only — no photo of Cliff anywhere on the SERP.
Keyword strategy
One situation, one ad group, one landing page
Workers comp searchers don't split by "service." They split by what just happened — claim denied, fired after filing, hurt on a site. The campaign mirrors that. Every group maps to its own ads and its own landing page.
Operating principle
Headline 1 carries the keyword + Denver. Headline 2 carries the high-value scenario (denied, lowballed, fired, serious site injury). The ad pre-qualifies the disputed, valuable cases on impression.
We lean into
- Claim denied or sitting on a lowball offer
- Fired or punished after reporting an injury
- Serious site injury with possible third-party liability
- Recent injury — inside the 2-year filing window
We let bounce
- Self-employed and not covered
- First-time "what is workers comp" researchers
- Employers researching their own defense
- Pure safety / OSHA info searchers
One situation = one ad group = one landing page
Hurt on the job
workers comp lawyer denverworkers compensation attorneyhurt at work in denverinjured on the job
Lean-in: Recent serious on-the-job injury, insurer stalling treatment or denying medical.
02Denied / Appeal / Settlement
Claim denied or lowballed
workers comp denial lawyerdenied workers comp claimlowball settlement workers compworkers comp appeal denver
Lean-in: Denial letter in hand or a settlement offer on the table — disputed benefits = highest value.
Fired after filing
fired for filing workers compretaliation after work injuryfired after workers comp claim
Lean-in: Terminated after filing or reporting an injury — adds a retaliation cause of action on top.
Injured on a construction site
construction accident lawyer denverscaffold accident attorneyforklift injury lawyercrane accident
Lean-in: Serious construction injury — often a third-party claim (GC, equipment maker) on top of comp.
The visual edge
New portraits of Cliff, shot against recognisable Denver backdrops.
Every proposed ad runs with a photo of Cliff in front of a local Denver setting — courthouse steps, the skyline, the Front Range. Three reasons that matters in the auction:
- Immediate trust. A real face on a Denver street reads as a local attorney in under a second — the searcher does not have to wonder if this is a national intake mill.
- More visual real estate, better position. Image-extension ads occupy roughly twice the vertical space of a text-only ad and Google rewards higher engagement with better average position.
- Measurably higher conversion. Image extensions consistently lift CTR in legal verticals, and the trust signal carries through to a higher call-rate from the landing page.
Per ad group
Four situations, four angles each
Each card: the situation and its keyword cluster, the valuable scenario the ad leans into, the landing-page headline that mirrors the click, then four rendered ad examples — scenario hook, insider story, social proof, urgency or a specialised angle.
01
Core / Workers Comp (head)
Hurt on the jobworkers comp lawyer denverworkers compensation attorney denverhurt at work in denverinjured on the job
Valuable scenario we mirror
Recent serious injury, insurer stalling care or denying referrals. Cliff fights the insurer; the worker recovers.
Who we want to bounce
Self-employed workers, info-only researchers, employers searching for comp defense.
Message match · landing-page headline
“Hurt at Work in Denver?”
Four ads, four angles · all rotate against this group
Names the real opponent — the insurer — not a fault question that doesn't exist in WC.
Sponsored
cliffentenlaw.com
https://www.cliffentenlaw.com/workers-comp
Hurt at Work in Denver? Insurer Stalling Your Care?
Denver workers comp lawyer. We deal with the insurer so you get the medical care and benefits you're owed. No upfront fees. Call 303-647-3538.
- Free Case Evaluation
- What Benefits You're Owed
- Same-Day Callback
- Available 24/7
Cliff's 12 years on the insurance side — the one USP no Denver competitor can copy.
Sponsored
cliffentenlaw.com
https://www.cliffentenlaw.com/workers-comp
12 Years Defending Insurers — Now Fighting For You
Workers comp lawyer Cliff Enten spent 12 years on the insurance side. He knows exactly how they undercut your claim. Free review, no upfront fees.
- The Insurer Playbook
- Don't Talk to the Adjuster
- Free Case Review
- Talk to Cliff Directly
Reviews and longevity tell a hurt worker they aren't the first to need this.
Sponsored
cliffentenlaw.com
https://www.cliffentenlaw.com/workers-comp
310 Google Reviews · 30+ Years in Colorado Courts
4.8★ on Google. Denver workers comp lawyer with 30+ years of experience. No upfront fees. Past results do not guarantee a similar outcome.
- 310 Google Reviews
- Recent Case Results
- Free Case Review
- Hablamos Español
Report in 10 days, file in 2 years. Concrete deadlines move a hurt worker today.
Sponsored
cliffentenlaw.com
https://www.cliffentenlaw.com/workers-comp
Report a Colorado Work Injury Within 10 Days
Colorado requires written notice within 10 days and a claim within 2 years. Don't miss a deadline. Free same-day callback. No upfront fees.
- Reporting Deadlines
- Same-Day Callback
- Free Case Review
- Available 24/7
Why this build wins the auction
Four angles cover the four buyer states
Scenario, insider, social proof, deadline — between them, every hurt worker who matters sees a hook that fits where they're at the moment they search.
Insider angle is the moat
No other Denver WC firm can run "12 years defending insurers." This is Cliff's most defensible PPC asset and it belongs on every rotation.
Deadline ad converts the procrastinator
WC searchers routinely wait weeks. The 10-day notice rule is the single most effective urgency lever in this practice area.
02
Denied / Appeal / Settlement
Claim denied or lowballedworkers comp denial lawyerdenied workers comp claimworkers comp appeal denverlowball settlement workers comp
Valuable scenario we mirror
Denial letter or a settlement offer already in hand — disputed benefits = highest-value WC work.
Who we want to bounce
First-time "what is workers comp" researchers who haven't filed yet.
Message match · landing-page headline
“Workers Comp Claim Denied in Denver?”
Four ads, four angles · all rotate against this group
"Most get reversed" is a real, sourced fact that flips the panic on a denial letter.
Sponsored
cliffentenlaw.com
https://www.cliffentenlaw.com/denied-claim
Denver Workers Comp Denied? Most Get Reversed
Got a denial letter? Do not sign anything. We appeal Colorado workers comp denials daily. Free review with attorney Cliff Enten. Call 303-647-3538.
- Free Denial Review
- Don't Sign Anything
- How Appeals Work
- Talk to Cliff Directly
02Lowball-settlement hook
An offer on the table is the single most converting moment in WC. Speak to it directly.
Sponsored
cliffentenlaw.com
https://www.cliffentenlaw.com/denied-claim
Settlement Offer on the Table? Don't Sign Yet
Most first comp settlement offers are lowballed by thousands. Free review with a Denver workers comp lawyer. No upfront fees, same-day callback.
- What Your Claim Is Worth
- Don't Sign Anything
- Free Case Review
- Same-Day Callback
The denial was written by an insurer. Cliff worked for them for 12 years.
Sponsored
cliffentenlaw.com
https://www.cliffentenlaw.com/denied-claim
I Know Why They Denied Your Claim — I Wrote Denials
12 years defending insurers before switching sides. Denver workers comp lawyer Cliff Enten knows the denial script. Free review, no upfront fees.
- Why Insurers Deny
- Free Denial Review
- Talk to Cliff Directly
- Recent Reversals
Skeptical, burned-once searchers need reviews and results before they trust a second call.
Sponsored
cliffentenlaw.com
https://www.cliffentenlaw.com/denied-claim
310 Reviews · 4.8★ · Recent Denver Comp Reversals
Denver workers comp lawyer with a track record of reversed denials and reopened claims. No upfront fees. Past results do not guarantee a similar outcome.
- Recent Reversals
- 310 Google Reviews
- Free Case Review
- Hablamos Español
Why this build wins the auction
Highest revenue per click in the WC campaign
Disputed benefits are where attorney fees on WC actually pay. Four high-relevance angles compound Quality Score and pull the cheapest CPC on the most lucrative term.
"Don't sign anything" is the most valuable line we own
It's a real instruction, not marketing — and it converts anyone holding a denial letter or a settlement offer at the highest rate in the practice.
Insider angle is at its sharpest here
"I wrote denials" is a brutal, true claim almost no Denver WC lawyer can credibly make. It lives or dies on Cliff's biography — and it lives.
03
Fired / Retaliation
Fired after a work injuryfired for filing workers compfired after work injury denverworkers comp retaliation lawyer
Valuable scenario we mirror
Termination after filing or reporting an injury — adds a Colorado retaliation cause of action on top.
Who we want to bounce
Employers looking to defend a termination decision.
Message match · landing-page headline
“Fired After a Work Injury in Denver?”
Four ads, four angles · all rotate against this group
Names the protection most workers don't know they have — clarifies and qualifies at once.
Sponsored
cliffentenlaw.com
https://www.cliffentenlaw.com/retaliation
Fired After a Denver Work Injury? That May Be Illegal
Colorado protects you from being fired for filing a workers comp claim. Free review with a Denver work injury lawyer. No upfront fees.
- Free Retaliation Review
- Your Colorado Rights
- Talk to Cliff Directly
- Available 24/7
Retaliation stacks on top of the comp claim — selling that doubles perceived case value.
Sponsored
cliffentenlaw.com
https://www.cliffentenlaw.com/retaliation
Two Claims, One Call — Comp Plus Retaliation
Fired after a work injury? You may have a workers comp claim AND a retaliation claim. Denver work injury lawyer — free review, no upfront fees.
- How Damages Work
- Free Case Review
- Talk to Cliff Directly
- Same-Day Callback
Employers and insurers coordinate retaliation defenses. Cliff has seen the playbook.
Sponsored
cliffentenlaw.com
https://www.cliffentenlaw.com/retaliation
I Know How Employers Cover Retaliation Firings
12 years on the insurance side. I know the "performance" cover story employers use after a comp claim. Free review with Denver work injury lawyer.
- The Cover-Story Playbook
- Free Case Review
- Talk to Cliff Directly
- Recent Results
Reviews and recoveries reassure a worker who just lost their income.
Sponsored
cliffentenlaw.com
https://www.cliffentenlaw.com/retaliation
310 Google Reviews · 30+ Years for Denver Workers
Denver work injury firm. 4.8★ on Google. We pursue every cause of action — comp and retaliation. No upfront fees. Past results may vary.
- 310 Google Reviews
- Recent Results
- Free Case Review
- Hablamos Español
Why this build wins the auction
Two claims, one click
Retaliation cases stack on top of the underlying WC claim. One ad sells two causes of action and materially higher perceived case value.
Names a real protection most workers don't know
"That may be illegal" both qualifies the click and starts the trust relationship. Education is the conversion mechanism on this group.
Underserved keyword in Denver
Most firms bury retaliation as a paragraph on a generic WC page. A dedicated ad group with four angles wins this niche at low CPC and very high intent.
04
Construction / by Type
Injured on a construction siteconstruction accident lawyer denverscaffold accident attorneyforklift injury lawyercrane accident denver
Valuable scenario we mirror
Serious construction injury — often a third-party claim against a GC, sub or equipment maker on top of comp.
Who we want to bounce
Site-safety researchers, OSHA questions, employers researching incident defense.
Message match · landing-page headline
“Hurt on a Denver Construction Site?”
Four ads, four angles · all rotate against this group
Names the equipment in the searcher's own vocabulary — Quality Score and CTR both lift.
Sponsored
cliffentenlaw.com
https://www.cliffentenlaw.com/construction
Hurt on a Denver Site? Scaffold, Crane or Forklift?
Serious construction injury in Denver? We pursue every source of recovery. No upfront fees, same-day callback. Call or text 303-647-3538.
- Free Case Review
- Recent Results
- Talk to Cliff Directly
- Available 24/7
02Third-party value driver
The big money on a construction injury is the PI claim on top of comp. Lead with it.
Sponsored
cliffentenlaw.com
https://www.cliffentenlaw.com/construction
Construction Injury? You May Have a Claim Beyond Comp
GCs, subs and equipment makers all share liability. We find every defendant. Denver construction lawyer — free review, no upfront fees.
- Third-Party Claims
- Who Else Is Liable?
- Free Case Review
- Same-Day Callback
Construction insurers and GCs work hand in glove on defense. Cliff knows the coordination.
Sponsored
cliffentenlaw.com
https://www.cliffentenlaw.com/construction
I Know How GCs and Insurers Defend These Cases
12 years on the insurance side. Denver construction injury lawyer Cliff Enten knows how GCs and carriers coordinate defense. Free review.
- GC Defense Playbook
- Free Case Review
- Talk to Cliff Directly
- Recent Results
04Social proof · hospital-room
Family member calling from a hospital? Reviews + a hospital visit close the trust gap.
Sponsored
cliffentenlaw.com
https://www.cliffentenlaw.com/construction
310 Reviews · We Visit Denver Hospital Rooms
Denver injury firm. 4.8★ on Google. Cliff meets with seriously injured construction workers at the hospital. No upfront fees. Hablamos español.
- 310 Google Reviews
- Hospital Visits
- Free Case Review
- Hablamos Español
Why this build wins the auction
The third-party angle is the value driver
Comp alone caps damages. "Claim beyond workers comp" pre-frames the additional PI suit against the GC, sub or equipment maker — that's where these cases become large.
Vocabulary match earns the click
"Scaffold, crane or forklift" mirrors how injured workers actually describe what happened. Generic "construction injury" copy doesn't match search vocabulary as cleanly.
Hospital-room variant is unique to this group
Many construction-injury searches come from a family member's phone in an ER waiting room. Speaking to that moment converts at a rate generic ads never reach.
